The 5 big lies of social media ROI
The quest for return on investment is an old problem. John Wanamaker once famously complained, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Social media...
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Win a chance to be a SmartBrief on Social Media guest editor!
Being a SmartBrief editor is pretty great. Every day, I get to say: “Hey, have you heard about all this awesome stuff?” to thousands of people. It’s an amazing amount of fun to go digging for the best...
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SmartBrief’s Best of 2012: Industry thought leaders
SmartBrief publishes scores of daily and nondaily e-mail newsletters across dozens of industries, and each year, we highlight industry thought leaders in select publications as part of our “Best Of”...
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What inspires your work-at-home policies? Views from the C-suite, an...
Credit: iStockphoto Yahoo and CEO Marissa Mayer have made up their minds on telecommuting, but your company may be debating whether to allow it. Or, perhaps, your company does allow work from home but...
View ArticleSmartBrief’s guide to effective telecommuting
For a couple of weeks recently, all journalists seemingly stopped writing about anything that wasn’t related to Marissa Mayer, Yahoo or telecommuting. The media’s largely moved on to other concerns,...
View ArticleLive with @Babson: How to encourage entrepreneurship in an organization
SmartBrief welcomed association partners to its office Wednesday to join in an interactive workshop on encouraging entrepreneurship in an organization. The session was led by Babson College President...
View ArticleLike SmartBlogs? Get even more insight with SmartBrief’s newsletters
The SmartBlogs network, including SmartBlog on Leadership, is an extension of SmartBrief’s industry-leading free e-mail newsletters. Many of you subscribe to SmartBrief on Leadership already, but you...
View ArticleWhat SmartBlog on Leadership’s top posts of 2013 tell us
We will have published nearly 470 posts on SmartBlog on Leadership by the end of 2013. It sounds like (and is!) a lot, but at an average of just fewer than two posts per business day, the frequency...
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From too many to too few: Construction’s skilled labor shortage
The Great Recession became official in December 2007, and by its end, more than 8.8 million jobs had been lost — 2 million in the construction sector alone. But times change, and after the massive...
View ArticleWhat SmartBlog on Leadership’s top posts of 2014 tell us
Readers of this blog and of our SmartBrief on Leadership newsletter in 2013 were overwhelmingly interested in being better communicators, and it showed in the results of the most-read posts of that...
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